Final Fantasy VII: An Ironically Excited Company
One thing is consistent across all industries: there is no higher goal than making every possible profit from a product. Non-fungible tokens (or NFTs) have always been something video game publishers are eager to use to make more money from their fans, without having to reduce the profit margin of physical goods. This idea aims to make digital purchases unique. It could allow you to roll a gacha character and then sell it to another person — in a market transaction where the publisher gets a fee every time.
This sounds like regular evil, but it’s not. Until you look at the energy that goes into creating unique identifiers that confer digital ownership security, this is what it looks like. NFTs are counterintuitive and absurd in a world where we need to take significant steps to reduce climate change.
Take Two, EA and Ubisoft all announced within the past week that they will pursue blockchain and NFT technology to leverage in future games. Steam is actively denying that it will be allowed in any of their games or on their store.
Square Enix can now be added to the list of publishers that are looking to integrate all of this into their games. They revealed that they are more or less prepared to do so with current games in development. The Japanese company presented their quarterly results briefing. They discussed how they used NFTs in their Million Arthur mobile games and sold unique cards.
Square Enix stated in their slide presentation that they consider the games to be “expanding” beyond centralized and decentralized formats. They can also be based on the token economies discussed above. This, even with the huge environmental issues, seems like a really clever game design.
This trend will likely make Square Enixes and EAs a lot of money in short-term. They’re trends for a reason. We’ll eventually have to face the fact that we did a lot for million Arthur trading card.