vTwitch interview with Kim Salzer, former vice president of global brand management at Activision, and director of product marketing at EA, discussed the project that went stale, Harry Potter, the MMO.

Salzer states that they did all the research and then had the beta developed. We sent stuff to the children, prizes, ribbons, and other goodies via online and offline methods. It was thoroughly researched and very confident in its success. It was cut because EA was going through changes and didn’t believe the IP would last more than a year.

According to Linkedin, Salzer served as director of product marketing for EA between 2000 and 2003. This was the time when Potter-mania exploded. It seems impossible to believe that Harry Potter, a cultural phenomenon that is still tediously dominant, would have died in “a few years.” Perhaps it was wishful thinking.

Avalanche Software is currently working on Hogwarts Legacy. It’s an open-world RPG that takes place in the late 1800s. A release date for it is 2022. You’ll be able to create your wizard or witch and enjoy an original story that J. K. Rowling did not write. You can also play the Witchcraft and Wizardry Minecraft Mod, which allows you to learn magic and explore Hogwarts.

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