Halo Infinite Reveals Rockstar Energy Collaboration
Xbox is letting the world know its marketing plans to generate more excitement with Halo Infinite now that is here. New special edition cans will feature Halo infinite imagery and artwork by Master Chief for each Rockstar flavor.
Marcos Waltenberg, Director of Xbox Global Partnerships, announced via Xbox Wire that five Rockstar Energy Drink flavors will feature special artwork: Original, Sugar Free Fruit Punch, Silver Ice and Blackberry Goji. These flavors will be available beginning October 1st, and will continue until the release Halo infinite December 8th. The last flavor will be a limited-time deal for customers from the United States and will become available December 1st. Each can was designed by fans and artists from the UK and the United States. Each can will feature a unique design by Master Chief to make them stand out on shelves.
To unlock many in-game rewards, fans can also redeem codes for ‘s Multiplayer game mode. Players can search for codes in specially marked Rockstar Energy cans and redeem them to unlock special rewards such as double XP and Challenge Swaps. A sweepstakes will be held for fans to enter for a chance at winning a prize package that includes an Xbox Series X console and a digital copy Halo Infinite.
There is also a Grand Prize that will award a Jeep Gladiator SUV. One lucky winner will drive away with a Jeep that stands out on roads and off-roads thanks to the collaboration between the car manufacturer, Xbox with Rockstar Energy drinks. Only residents of the United States can win this grand prize.
Microsoft and Rockstar Energy drinks have been collaborating for years. They struck similar marketing deals for Halo, and other brands in the past. CD Projekt Red joined forces with Rockstar in 2020 to bring you a special flavor Cyberpunk2077 known as “Samurai Cola”. Specially marked cans with characters from the game were given codes that could be used to redeem $1 rewards in the Microsoft Store.
Officially available October 1st to December 8th, the specially designed cans and contest will continue until the end of the yea