YouTube CEO Susan Wojcicki stated that NFTs and cryptocurrency offer a “previously inconceivable opportunity to grow the relationship between creators (and their fans)” on YouTube, a week after Twitter enabled support for NFT avatars.

Wojcicki did not announce any plans to add blockchain functionality on YouTube. However, calling NFTs “opportunity”, it makes it sound like the site has something in its sights. Ryan Wyatt, YouTube’s head of gaming, announced today that he will be leaving YouTube to start a blockchain company. Jamie Byrne, senior director of creator partnerships for another blockchain company, also announced today that they are leaving YouTube. This shows that other YouTube employees are interested in NFTs and cryptocurrency. Except in the unlikely circumstance that Wyatt and Byrne, who are leaving YouTube today, were the only people drinking crypto hype.

Wojcicki said in an open letter that YouTube’s 2022 plans were “always focused on expanding YouTube ecosystem to help creators capitalize upon emerging technologies, including NFTs while continuing to strengthen the experiences creators have on YouTube.” It is likely that the site will elaborate on its blockchain plans within the next year.

Shorts, YouTube’s answer to TikTok, is the main focus of the letter. Wojcicki revealed that YouTube has received 5 trillion views for Shorts and stated that the company’s teams are working to make it easier for users and creators to create gaming-related Shorts. Wojcicki also stated that YouTube is “focusing more on live discoverability and additional chat features” in the gaming category and plans to add gifting functionality for members this year.

Discord, along with YouTube and Twitter, once considered NFT integration but ended up stating last November that they do not have plans to. We recently looked at current and future projects to see if NFTs are being used in games. There is a lot of talk about this topic right now.

However, I wonder if big companies like YouTube will get into NFTs if YouTube is a huge company. It’s easier to overcome the backlash when you can point at a giant company like Google and say “Well, they are doing it.”

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